The Wide Lens

by Ron Adner

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A new strategy for innovators.
A holistic approach to success.

Order the Book Read an Excerpt The Wide Lens
We live in a world of interdependence where the difference between success or failure hinges on your ability to see, shape, and shift your broader ecosystem. The Wide Lens is the definitive guidebook to this new world. Its breakthrough approach will help you and your team eliminate your strategy blind spots and multiply your odds of success.
“A path-breaking perspective on innovation.”

—Clay Christensen,
author of The Innovator’s Dilemma

“Adner is a breakthrough thinker. He zooms out to see more clearly how — and why — some innovations take hold, and others do not.”

—Jim Collins,
author of Good to Great


Ron Adner

Ron Adner is The Nathaniel D’1906 and Martha E. Leverone Memorial Professor of Business Administration and Professor of Strategy and Entrepreneurship at the Tuck School of Business at Dartmouth College.

Dr. Adner’s award winning research and teaching focus on innovation, strategy, and entrepreneurship. His work introduces a new perspective on the relationship between firms, customers, and the broader ‘innovation ecosystems’ in which they interact to create value.

Dr. Adner’s work is a rare convergence of rigorous academic research, profound managerial insights, and practical, powerful frameworks. Applied, tested, and validated in some of the world’s leading companies, his ‘Wide Lens’ approach to seeing the bigger strategy picture has been transformative in driving effective innovation in both the corporate and social sectors.

Dr. Adner is a keynote speaker, consultant, and advisor to companies around the world. He is the founder of the Strategy Insight Group, whose mission is to help clients eliminate strategy blind spots and build robust go-to-market strategies in complex ecosystems, internal and external. His engagements have transformed strategy at Fortune 500 firms as well as at entrepreneurial startups He is an accomplished teacher and a seven-time recipient of the annual, student-determined, Award for Teaching Excellence at both Tuck and INSEAD (2000, 2002, 2003, 2004, 2005, 2011, 2019).

His book, The Wide Lens: What Successful Innovators See that Others Miss, has been heralded as a path-breaking guide to successful innovation in an interdependent world. Among other honors, it was named a Best Business Book of the Year by Strategy+Business and selected as finalist for the prestigious Terry Book Award by the Academy of Management.

Dr. Adner’s research has been published in leading academic journals including Management Science, Organization Science, Strategic Management Journal, Rand Journal of Economics, Academy of Management Review, and in edited book chapters. His managerial articles have been published in numerous outlets including the Harvard Business Review, MIT/Sloan Management Review, The Atlantic, Fast Company, Forbes, Wired, The Financial Times, and the Wall Street Journal.

Dr. Adner holds a PhD and an MA from the Wharton School at the University of Pennsylvania, as well as master's and bachelor's degrees in mechanical engineering from the Cooper Union for the Advancement of Science and Art.

Ron Adner speaking at conference